A heads up to all you folk traveling to the Chicago Area Bike Dealers Association show on Feb 1-2, in St. Charles IL.
"The Business of Bike Fit" A discussion on the current state of Bike Fit in today's retail environment, featuring seven Bike Fit professionals representing major markets, brands and technologies.
The primary agenda is not a discussion of “How” to do a bike fit, but “Why” bike fitting is valuable and "What" it can do for our customers and our business. This expert panel will help you define your fit program in terms of service, equipment, space and staff to help you forecast revenue, profitability and customer engagement.
Learn how to decide what level of bike fit program would work best for your store, and learn strategies on how to raise the level of your bike fit services to better serve your market.
Panel members: Anne Barnes, Live Grit, Chicago, IL (Organizer) Craig Watson, BikesBikesBikes, Madison WI Happy Friedman, Hospital for Special Surgery, New York NY Steven LeBoyer, Savile Road, Delmar NY Rachel Wills, Velosmith Bicycle Studio, Winnetka IL Brian Jacobson, Fleet Feet Sports, Deerfield IL John Higgins, Fit Kit Systems, Salt Lake City UT
Wednesday, Feb 1 at 11am (meeting room location TBD)